Shoot I can recall when modelers was bashing SF for wanting to merge with the SP.Bashing railroads is not all that new it as only gain momentum though the use of computers and forums.. I suppose many modelers forget that railroads is a business and not being ran for our pleasure.I really don't think UP will listen to our outcry about that licensing fee as they see it as protecting their Corporation logos much like UPS,McDonald's,NASCAR,NFL, NBL,NFL and any other corporation or sports team you can name or think of.We may not like it but there it is. As I like to say Corporate America as its best and let the public be d***. Somebody on the Atlas forum mention boycotting the UP by not buying anything UP but we know who it will hurt in the end not the UP but the manufacturers of our models.As far as free advertising for the UP I don't know of any major shipper that doesn't know who or what the UP is..I am sure many shippers will readily recall the melt down the UP had when it merged with the SP and how NS/CSX came very close doing the same with the break up of Conrail.Free advertising? I think not.The railroads does a very good job at that without our help.Ask any shipper or receiver that ships or receives their goods by rail. I will end my rant with that and let you draw your own conclusions least the moderators beat me over the head with their moderating clubs.